Tag Archives: Social Media

Smart Social Interaction for your Hotel with Online Reputation Management

In the hospitality industry, your online reputation is everything, more so as it can directly impact your hotels occupancy. Medallia, a customer experience management firm claims, hotel properties that actively engage with social media reviews grow occupancy at double the … Continue reading

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Hoteliers: this is how you use Instagram effectively

Instagram has obviously taken the social sharing world by storm and, post-acquisition by Facebook, doesn’t seem to be slowing down. Many hoteliers have tried it out, but if you haven’t it really is time for you to determine how your properly can get with … Continue reading

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Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media

For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate … Continue reading

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TripAdvisor basks in social graph integration with Facebook, eye-watering numbers revealed

TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook. When the user review giant launched its Trip Friends service almost three years … Continue reading

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Jump Start Your Group Business for 2013

As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn’t work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation coupled … Continue reading

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Online reputation directly affects revenue per room in hotels – so what to do about it?

Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go. A one-point increase in a hotel’s 100-point Global Review IndexTM (GRI), for example, leads up to a … Continue reading

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Socializing hotels becomes call-to-arms for LobbyFriend

Hotels have always strived to connect their guests: from ice cream socials to bicycle tours to Manager Happy Hours, these events are aimed squarely at providing a social sphere for visiting guests. Hotels such as the W and the Ace … Continue reading

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