Tag Archives: Marketing

RezNext Partners with TrustYou to Help Hotels Manage their Online Reputation

Bangalore, July 4, 2013 – RezNext, the real-time online hotel room distribution and travel Technology Company expands its solution set to online reputation management. RezNext has partnered with TrustYou, an online reputation management company for the hospitality industry, to offer … Continue reading

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Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media

For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate … Continue reading

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How Useful Are Reports Generated by Your Hotels Property Management System?

Each department of a hotel enters information into the hotels property management system, be it financial data, or guest related information, records of hotel staff or vendor related information. The main purpose of storing this data is for hastening retrieval, … Continue reading

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Executing successful hotel conversions

At a time when quality opportunities for new builds are somewhat scarce, the comparatively cost-effective and transformative impact of a quality conversion is an appealing alternative—particularly for owners and operators whose properties are under performing. Typically, the cost to do … Continue reading

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The Global Hotel Industry: Big, Beautiful and Branded? Part Two

Part one of this article presented initial findings regarding how hotel group supply has developed over the last two decades, this second part concentrates on the extent of market penetration the hotel groups have achieved globally. Global Market Penetration We analyzed … Continue reading

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A social signal for 2013: is Google+ where it’s at?

Most travel brands use Facebook and Twitter but growing numbers are using Google+ to engage with users in a compelling way. Could this be down to the growing recognition that the boundaries between social and search are becoming increasingly seamless? … Continue reading

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Big Data in travel: Rubber hitting the road, but only for some

Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so. But last week’s Smart Analytics Conference, hosted by … Continue reading

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