Tag Archives: Business

Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media

For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate … Continue reading

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Executing successful hotel conversions

At a time when quality opportunities for new builds are somewhat scarce, the comparatively cost-effective and transformative impact of a quality conversion is an appealing alternative—particularly for owners and operators whose properties are under performing. Typically, the cost to do … Continue reading

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While the global flash deals market wobbles, Asia reveals a different side

The flash deals market is under pressure – share price of market leader Groupon dropped by 70% compared to the value at the time of its IPO. Meanwhile,  second largest group deals portal LivingSocial’s valuation has dropped from $4.5 billion to $1.5 billion. But while all these developments … Continue reading

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TouristPath wants to be the world’s largest tourism database with social travel planning thrown in

Frustrated with the lengthy process of trying to research travel on the internet TouristPath‘s founders decided to attempt organising the sector via a massive travel and tourism information database. The ultimate aim for the two-man team, Radoslaw Pujan and Dawid … Continue reading

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Proactively managing online reputation works for hotels – so here is how you do it

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care. While managing reviews is a great start to online reputation … Continue reading

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Jump Start Your Group Business for 2013

As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn’t work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation coupled … Continue reading

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Investment in Hotel Technology Pays Off with Increased Group Revenue

Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business … Continue reading

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