Guest experience is the culmination of a series of interactions and services offered by a hotel to its guests. Being a part of guest facing industry, hotels must offer top class services to their guests. Converting a guest to a “happy-guest” has a chain reaction of positive actions.
Happy guests become a hotel’s brand ambassadors. They write positive feedback across online review sites. They share their experience with friends and family. Thus, they influence potential buyers’ booking decision, too. Moreover, positive experience makes a guest loyal to the hotel brand. Apart from recommending the hotel to others, a loyal guest comes back to the property, thus helping the hotel generate more revenue (at zero further acquisition cost). In short, quality guest experience creates happy guests and in turn, happy guests do create happy hotels ($). Read More
By: Debi Prasad Sarangi
Published in: IDS Next Blog