How positive guest experience impacts a hotel’s revenue?


Guest experience is the culmination of a series of interactions and services offered by a hotel to its guests. Being a part of guest facing industry, hotels must offer top class services to their guests. Converting a guest to a “happy-guest” has a chain reaction of positive actions.

Happy guests become a hotel’s brand ambassadors. They write positive feedback across online review sites. They share their experience with friends and family. Thus, they influence potential buyers’ booking decision, too. Moreover, positive experience makes a guest loyal to the hotel brand. Apart from recommending the hotel to others, a loyal guest comes back to the property, thus helping the hotel generate more revenue (at zero further acquisition cost). In short, quality guest experience creates happy guests and in turn, happy guests do create happy hotels ($). Read More

By: Debi Prasad Sarangi

Published in: IDS Next Blog

 

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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