For hotels across Middle East, it is very important to maintain a positive online brand value/reputation in order to attract both repeat and new guests. For hotels, preserving a strong online reputation has become an operational necessity as today’s tech-savvy traveler reads other’s opinion before selecting a hotel. Online reviews written by guests (both positive and negative) have the potential to influence a buyer’s booking decisions as a majority of travelers are using the Internet to plan and book their travel. In this scenario, a smart and intuitive hotel online reputation management solution in Middle East can help hoteliers to the maximum extent.
Today, hundreds of websites and apps help a guest to read and write reviews for hotels. With the increase in the number of mobile devices, a guest can even write and share his/her review at anytime from anywhere in the world. While good reviews definitely help a hotel attracting more guests, bad reviews can have very adverse impact on a hotel’s brand and business. Read More
Published in: IDS Next Middle East