Hotel Online Reputation Management Solution in Middle East


banner1For hotels across Middle East, it is very important to maintain a positive online brand value/reputation in order to attract both repeat and new guests. For hotels, preserving a strong online reputation has become an operational necessity as today’s tech-savvy traveler reads other’s opinion before selecting a hotel. Online reviews written by guests (both positive and negative) have the potential to influence a buyer’s booking decisions as a majority of travelers are using the Internet to plan and book their travel. In this scenario, a smart and intuitive hotel online reputation management solution in Middle East can help hoteliers to the maximum extent.

Today, hundreds of websites and apps help a guest to read and write reviews for hotels. With the increase in the number of mobile devices, a guest can even write and share his/her review at anytime from anywhere in the world. While good reviews definitely help a hotel attracting more guests, bad reviews can have very adverse impact on a hotel’s brand and business. Read More

By:Dinker Elayadath

Published in: IDS Next Middle East

 

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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