Agile start-ups, challenger brands and large brands that understand the need to transform are using new technologies to ensure they have the advantage. Consumers of the services and products of these industries are evolving to expect a digital entry point to their purchase.
Millennials – the digital natives – have rocked everything we know to be true and companies competing for their mindshare need to remove any assumptions they had about the way they shop, interact and do business. Millennials also have influence over older generations and are redrawing the norms from food to travel. Read More
Published in: WYSETC.ORG