There’s a lot of buzz around “unbundling” – from cable packages to financial services – driven by the demands of the notoriously budget-conscious millennials. In fact, one-third of millennials say they would stand on an airplane for a discount.
Indeed, the airline industry has proven that the strategy of unbundling can be hugely successful. Ancillary revenue for airlines almost topped $50 billion in 2014, the result of fees now collected on everything from baggage to extra legroom.
Following the success of unbundling, airlines such as American and Lufthansa have now begun to “re-bundle” their fees into “fare families.” These packages come with a range of benefits and restrictions such as priority boarding, different cancellation policies and opportunities to alter the itinerary. Read More
Published in: Tnooz
By: Gautam Lulla