Will millennials force hotels to menu price their services?


There’s a lot of buzz around  “unbundling” – from cable packages to financial services – driven by the demands of the notoriously budget-conscious millennials. In fact, one-third of millennials say they would stand on an airplane for a discount.

Indeed, the airline industry has proven that the strategy of unbundling can be hugely successful. Ancillary revenue for airlines almost topped $50 billion in 2014, the result of fees now collected on everything from baggage to extra legroom.

Following the success of unbundling, airlines such as American and Lufthansa have now begun to “re-bundle” their fees into “fare families.” These packages come with a range of benefits and restrictions such as priority boarding, different cancellation policies and opportunities to alter the itinerary. Read More

Published in: Tnooz

By: Gautam Lulla

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
This entry was posted in E-menu app, Guest Experience Enhancement Solution, Hospitality, Travel and tagged , , , , . Bookmark the permalink.

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