Smart Social Interaction for your Hotel with Online Reputation Management

In the hospitality industry, your online reputation is everything, more so as it can directly impact your hotels occupancy. Medallia, a customer experience management firm claims, hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t. To be more precise, hotels that respond to over 50 percent of reviews written on social media platforms witness a rise of 6.4 percent in their occupancy compared to those hotel that ignore reviews.

Know your potential guest

IDS Next_ORMIn 2015, India is slated to have around 118 million active social media accounts, of these 8.4 million travelers are likely to book their hotel rooms via online platforms. A majority of them will rely on guest reviews written across social media and review sites. If prospective guests find negative feedback on your property during their pre-travel research, they are very unlikely to book into your hotel. Rather, they would consider booking their stay at a hotel which has garnered positive guest reviews.

Practically speaking, manually managing social media and review sites is a tough task as hotel staff has several critical tasks to perform. So, how is online reputation managed?

A tried and tested, reputed online reputation management software could be your answer. Read More

Published In: IDS Next Blog

About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
This entry was posted in Guest Experience Enhancement Solution, Hospitality, Hospitality Technology, Hotel ERP and tagged , , , , , , . Bookmark the permalink.

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