Hotel mobile apps are becoming an important tool in the hospitality industry. Guests are leveraging their smart phones to locate, review and book hotels. Mobile is also a fantastic tool for the service providers in the hospitality industry. Hotel staff is constantly on the move, and a smart phone – be it through calls, SMS or apps – can help them stay connected with each other, and get updates on tasks that need their attention. Mobile apps are becoming a smart and cool way for the hotel industry to wow guests with personalized service, enhance efficiency and work with relative convenience.
Increasing Benefits of Hotel Mobile Applications
According to technology research firm Gartner, around 1.95 billion phones will be sold across the globe in 2015, and nearly 70% of these will be smartphones. To travelers, the smartphone is their new travel mate.Travelers use their smartphone for everything, right from finding a hotel online, locating facilities at the home, checking out shopping and sightseeing places around the hotel, till writing a review about the hotel. According to a survey by Software Advice on ‘Guest Preferences for Technology Use in Hotels Industry View | 2015’ , 60 percent of respondents are “more likely” to choose a hotel that allows guests to check-in and open doors with a smartphone than a hotel that doesn’t.
While guests continue to consolidate their bond with hotel mobile applications, hoteliers need to capitalize on this trend and leverage them to both interact with guests and also connect internally. Read More
Published in: IDS Next Blog Section
By: Ronnie Sarkar