Good news for digitally forward-thinking hotels within the Asia-pacific region! Asian travelers, more than those from any other continent, are unwilling to give up their mobile devices whilst on vacation. They book more via mobile devices, share more on social media and love an opportunity to take a good selfie. Keeping these habits in mind will allow you to shape your hotel digital marketing to better suit an Asian market.
Asia Will Not Disconnect
According to a survey from Hotels.com “Disconnect to Reconnect”, Thailand was found to be the country whose travelers are the most addicted to their technology. An impressive 85% said that they would not be willing to give up their mobile devices while traveling.