As you know, taglines are big brand builders. Companies across the world are remembered by consumers who use their products and those who don’t, simply because of an interesting or catchy tagline.As companies grow, by way of products and services, they ideally reinvent their brand identity through a fresh and ‘all new’ tagline. An apt tagline describes the company and creates that vital first impression in the minds of the target audience.
A tagline is the unique identity of a business and that’s how potential customers review a company, evaluate their products and make decisions about the offering. “At IDS Next we pride ourselves for our innovative spirit. Our products keep up with the latest technology trends, and above all, it is our consistent endeavor to offer our growing customer base an expanding set of software solutions that enable them to work smart. This motto has helped us grow to 3500 plus customers across 40 countries. We realized that IDS Next needed a new tagline in keeping with a host of new initiatives we have undertaken recently. Unlike any other solution available in the market, our Hotel ERP has been empowered with a seamless connect to an expanding distribution channel, last-minute room booking app, channel manager, revenue manager, web booking engine and online reputation management solution. This led us to adopt a new tagline ‘Stay Ahead’,” said Mr. Binu Mathews, CEO, IDS Next Business Solutions. Read more
Published in: IDS Next Blog Section
By: Binu Mathews