TECHNOLOGY UPDATE: MOBILE TRAVEL CONSUMERS TRENDS


The results of a recent survey by Millennial Media and comScore show some interesting trends in the behaviour of mobile travel consumers and the travel companies trying to earn their business. In 2013, the travel industry was the seventh largest brand vertical in mobile advertising and these businesses worked towards the main goals of promoting brand awareness and increasing mobile traffic with 33% of companies involved – 275 of which were airlines – targeting vacationers, 24% targeting business travellers and 16% targeting affluents. This suggests that these airlines and other companies understand the importance of the average mobile travel technology user, who tends to be between 25-44 and on a decent wage (27% of those asked earning over $100k a year). Read more
Published in: Tourism-Review.Com

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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