Drive Direct & Increased Booking to Your Hotel with Web Booking Engine


IDSNext

In today’s time, when a sizeable percentage of hotel reservations are done online, your hotel cannot ignore its website which is unique and exclusive to you. Your website has all the information about your facilities and is just what your potential guests need to make a booking. And if recent statistics are to be believed, your website has to potential to cost-effectively generate a significant amount of room bookings for your hotel.
Despite being an important channel for generating room bookings, hotel websites still fall short on getting the visibility they need and rely heavily on third party booking agents to get room bookings. As the market gets more competitive, is it time for hotels to go back to basic and relook at how they can leverage their website as a revenue channel. A smart web booking could hold the answer.

What is a Web Booking Engine and how does it work?

A Web Booking Engine (WBE) is an application embedded in a hotel website that allows potential guests to view availability of rooms and make booking. Besides facilitating guests to make hassle free bookings, the biggest benefit of a web booking engine is that it enables a hotel to accept bookings for as much as a year in advance. Due to its ability to generate revenue for a hotel, a web booking engine is considered the single most powerful and important element in a hotels website. Read more

Published in: IDS NEXT Blog

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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