In today’s time, when a sizeable percentage of hotel reservations are done online, your hotel cannot ignore its website which is unique and exclusive to you. Your website has all the information about your facilities and is just what your potential guests need to make a booking. And if recent statistics are to be believed, your website has to potential to cost-effectively generate a significant amount of room bookings for your hotel.
Despite being an important channel for generating room bookings, hotel websites still fall short on getting the visibility they need and rely heavily on third party booking agents to get room bookings. As the market gets more competitive, is it time for hotels to go back to basic and relook at how they can leverage their website as a revenue channel. A smart web booking could hold the answer.
What is a Web Booking Engine and how does it work?
A Web Booking Engine (WBE) is an application embedded in a hotel website that allows potential guests to view availability of rooms and make booking. Besides facilitating guests to make hassle free bookings, the biggest benefit of a web booking engine is that it enables a hotel to accept bookings for as much as a year in advance. Due to its ability to generate revenue for a hotel, a web booking engine is considered the single most powerful and important element in a hotels website. Read more
Published in: IDS NEXT Blog