It is an amazing time we live in. The time when information technologies are developing at a bewildering pace, constantly transforming and revolutionizing our life. Only a few years ago creating your hotel webpage seemed to be an unreasonable waste of time and money, and, now it is impossible to imagine a quality hotel without a fully fledged website providing a mine of information about your business, a good range of color photos and your contact details. Now even fridges and microwaves have an internet connection (thus increasing the number of visitors to your website, by the way). Nowadays, if you don’t have your business registered in Google Places, you’re toast. Your hotel is not at booking.com? You are kicked out. You failed to react to changes in the market of mobile devices? You are at the bottom, together with Nokia. And one of the things, that you should be definitely concerned about, is an astonishing growth of the mobile market.
According to the TripAdvisor opinion poll over 60 per cent of respondents install applications on their mobile devices that may be helpful on their upcoming trips. At the same time, according to the PhoCuzWright survey, 75 per cent of people whose work involves business trips (5 and more trips per year), and more than a half of all tourists use smart mobile devices, which allow apps installation. And the most important thing is that these numbers are growing steadily and incredibly fast. Read more
Published in: http://ehotelier.com
By: Alexey Starovoitov