RezNext Partners with TrustYou to Help Hotels Manage their Online Reputation


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Bangalore, July 4, 2013 – RezNext, the real-time online hotel room distribution and travel Technology Company expands its solution set to online reputation management. RezNext has partnered with TrustYou, an online reputation management company for the hospitality industry, to offer this solution to its clients in Asia, Asia Pacific, Middle East and Africa.

Internet and social media play a pivotal role in helping travellers determine when and where they travel, and online reviews influence 80% of global booking decisions. However online reputation management goes beyond guest reviews and TrustYou’s reputation management solutions enable hotels to access a 360-degree approach while engaging potential guests.

TrustYou’s online reputation management product suite includes: reputation surveys, reputation monitoring and reputation marketing solutions. Reputation surveys allow hotels to actively seek feedback from guests and distribute the feedback to sales channels in the form of reviews. Reputation monitoring enables a hotel to effectively monitor its reputation and respond to reviews from hundreds of sites like TripAdvisor, Google+, Booking.com, all in one simple dashboard. Reputation marketing allows hotels to show off its great reputation with tools like the TrustScore, a single, independent score that takes into account all online comments and reviews written across the Internet.

“An increasing number of hotels are recognizing the importance of bringing guests to the hotel directly to communicate and fulfil their transactions. This tie-up between RezNext and TrustYou will enable hotels accessing the RezNext platform to harness the many benefits of TrustYou’s Reputation Machine platform. It will also enable our customers to enhance their online reputation by getting more reviews, which in turn will result in a higher TrustScore.” said Binu Mathews, Member of Board, RezNext. Read more

Published in: http://reznext.com

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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