Hoteliers: this is how you use Instagram effectively

Instagram has obviously taken the social sharing world by storm and, post-acquisition by Facebook, doesn’t seem to be slowing down.

Many hoteliers have tried it out, but if you haven’t it really is time for you to determine how your properly can get with the picture, literally, and start taking advantage of the benefits that this social media marketing channel has to offer.

Pictures are worth a thousand words

Before I get into what you should be doing, I think it’s important to know why you should be doing it.

With all of the social media platforms placing such an emphasis on photo sharing, it is no wonder Instagram grew in popularity so quickly — it was the fastest social media network to hit 100 million monthly active users.

With 8,500 likes and 1,000 new comments a second, it is obvious that this social sharing network can be very influential. When Facebook purchased the photo sharing app for $1 billion in 2012, founder and CEO Mark Zuckerbergsaid: Read more

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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