It is certainly good news for the hospitality and travel industry that we are set to witness the country’s first International Conference on Travel Technology (ICTT). The event is to be held in Kerala from June 7-9, 2013. No doubt, the timing of this symposium is just perfect as the country’s tourism industry is on a growth track.
The upcoming conference in Kerala is to focus on the importance of web marketing and how to use resources available online to drive growth. Definitely, the area needs to be addressed properly as facts and figures suggest that India has the fifth largest smartphone market with 44 million smartphone users.
Millions of people search online and rely on online mentions about holiday destinations while finalizing their hotel booking. It seems that, hoteliers and other players have taken this trend seriously and have done their bits. 2That’s why; experts believe that the industry is set to observe a 40 percent growth in online revenue in coming days.
Various recent surveys indicate that, India is poised to register an impressive growth in the travel and tourism sector in coming years. 3In a bid to attract more foreign guests, the Government of India has decided to provide Group Visas, called Collective Landing Permits. 4According to the World Travel and Tourism Council, India has the potential to become the world’s number one tourism destination with a growth rate of 10.1 percent per annum. This apart, according to the prediction made by World Travel Organization, India is gearing up to receive 25 million tourists by 2015. According to FHRAI, India still faces a dearth of 100,000 hotel rooms despite having 202,963 hotel rooms spread across hotel categories. Surveys have also revealed that India will witness an addition of another 114,000 hotel rooms over the next five years.
Looking at the above mentioned positive aspects of this domain, industry experts are of the view that the coming years will be more about introducing instant, personalized and bookable services to growing number of guests who have become addicted to the internet and mobile platforms. Additionally, consumer facing technology is impacting travelers’ behavior and expectations. This will also force all stakeholders in the industry including hotels, travel agents and software vendors to think out of the box and come up with innovative ideas to sustain in this highly competitive environment.