Mobile and video influence Middle East travelers, but technology restrains conversions

Google has unveiled data to show how travellers in the United Arab Emirates and Saudi Arabia travelers use mobile, video and search engines in their travel decisions.

The search giant released its report at the Arabian Travel Market last week.

Web leads when it comes to trip planning

Web plays a key role in the decision making process for both leisure and business travellers in the UAE and in KSA.

Apart from direct advice from friends and family, internet is the number one source for trip planning for more than a third of leisure travellers surveyed (39% UAE, 38% KSA). This number rises for business travellers – in the UAE it jumps to 50%, while in KSA it jumps to 48%.

In Saudi, leisure travellers rely on social networks and search engines as sources of information; while in the UAE, they rely on search engines primarily, before online videos and maps as sources of information.

This mirrors the US where search engines are the leading source for information. Read more

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By: Karthick Prabu


About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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