Google has unveiled data to show how travellers in the United Arab Emirates and Saudi Arabia travelers use mobile, video and search engines in their travel decisions.
The search giant released its report at the Arabian Travel Market last week.
Web leads when it comes to trip planning
Web plays a key role in the decision making process for both leisure and business travellers in the UAE and in KSA.
Apart from direct advice from friends and family, internet is the number one source for trip planning for more than a third of leisure travellers surveyed (39% UAE, 38% KSA). This number rises for business travellers – in the UAE it jumps to 50%, while in KSA it jumps to 48%.
In Saudi, leisure travellers rely on social networks and search engines as sources of information; while in the UAE, they rely on search engines primarily, before online videos and maps as sources of information.
This mirrors the US where search engines are the leading source for information. Read more
Published in: http://www.tnooz.com
By: Karthick Prabu