This short article considers the relative impact of the hotel groups versus independents within a global context and analyses the extent to which the hotel groups have penetrated various hotel markets with regard to their relative market share.
The article outlines some initial thoughts that have emerged in the first year of an exciting and comprehensive global research project, The Global Hotel Group and Brand Analyses.
We, along with most other industry commentators of the 1990’s, predicted the end of the road for independent hotel operators as they suffered at the hands of the growth hungry hotel groups.
Whilst the nature of the hotel industries globally cannot be considered as a homogenous mass, with different regions and countries being at differing stages of industry maturity and therefore having distinctly different industry structures. The general consensus was that the more mature markets of North America and the UK would lead the route to domination by the hotel groups at the expense of the independents.
Indeed, if global hotel supply as provided by the hotel groups in 1992 is compared with the provision in 2012, a picture is painted of the global hotel industry that is increasingly concentrated. Read more
Published in: http://ehotelier.com By: Warwick Clifton