A social signal for 2013: is Google+ where it’s at?

Most travel brands use Facebook and Twitter but growing numbers are using Google+ to engage with users in a compelling way. Could this be down to the growing recognition that the boundaries between social and search are becoming increasingly seamless?

When it comes to talking travel on social media, it isn’t exactly difficult to engage with users. “It is not as if travel brands have to sell laundry detergent,” says Carolyn Johnson, Senior Media Solutions Lead, Social at Google Inc. People are passionate about travel and keen to share their experiences. They are also willing to engage with great content and in particular with captivating photos and video. This, says Johnson, is something that Google+ does really well. “Pictures and videos tend to elicit most shares, +1s and comments than anything else,” she says, citing VisitGreece which has been particularly successful with its video and photo stream on Google+. Other travel brands engaging in a compelling way includeLaterooms.com, Booking.com and Delta Airlines.

In general, says Johnson, brands that have success on G+ are doing a variety of things but all are utilising the ‘basics’ of social marketing. In other words, they post often and truly engage with the audience with compelling content. Some brands have a G+ badge on their site, and some are using their own marketing techniques such as emails and so on to promote their G+ presence. “One unique thing we offer is the ability for brands to do Hangouts – Delta, Pure Michigan and most recentlyNational Geographic have done Hangouts that were broadcast on their YouTube page, as well as G+,” she says. Read more


Published in: http://www.hospitalitynet.org


By: Pamela Whitby


About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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