There is no escaping the need for third-party distribution channels, but hotels should be using them to their best advantage. In this exclusive interview, EyeforTravel finds out how the Onyx Hospitality Group is managing the challenges and opportunities, which from mobile are “tremendous”.
Hotel companies are upping their game when it comes to strengthening online-direct initiatives. Be it for offering valuable incentives for booking direct, or coming up with appropriate lay-out, design and content options that fit with the booking funnel, suppliers are getting smarter in making the most of traffic that comes their way. At the same time, many are still wary of established online intermediaries, which are quick to grab emerging opportunities like mobile.
Hoteliers acknowledge that third-party distribution continues to pose new challenges. It’s not only about making the most of emerging channels or platforms but also about keeping an eye on how intermediaries are approaching new developments. Read more
Published in: http://www.eyefortravel.com