If you can’t beat them join them: tips for hotels in the OTA-direct battle

There is no escaping the need for third-party distribution channels, but hotels should be using them to their best advantage. In this exclusive interview, EyeforTravel finds out how the Onyx Hospitality Group is managing the challenges and opportunities, which from mobile are “tremendous”.

Hotel companies are upping their game when it comes to strengthening online-direct initiatives. Be it for offering valuable incentives for booking direct, or coming up with appropriate lay-out, design and content options that fit with the booking funnel, suppliers are getting smarter in making the most of traffic that comes their way. At the same time, many are still wary of established online intermediaries, which are quick to grab emerging opportunities like mobile.

Hoteliers acknowledge that third-party distribution continues to pose new challenges. It’s not only about making the most of emerging channels or platforms but also about keeping an eye on how intermediaries are approaching new developments. Read more

Published in: http://www.eyefortravel.com

About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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