Five reasons why hotels are finally embracing mobile


With all the constant buzz surrounding consumer use of smartphones, many hoteliers are wondering whether to make a serious push into mobile as a component of their online strategy.

We have been quite surprised by the level of interest our own product has generated, for example, so we set out to understand why hotel managers appear to have this great appetite for mobile hotel functionality.

After quite a few interviews and over 300 mobile websites and booking engines deployed, we found these are the top five reasons we see for rapid adoption of mobile hotel websites:

1. 19% of all hotel queries are mobile

Since November 2010 we noticed tremendous growth of mobile traffic. In April mobile hotel website visits represented already close to 5% of total traffic at most of our customers. A blog post from Google on May 11, 2011 named Mobile Insights: 19% of hotel queries come from mobile devices

2. Mobile traffic is growing exponentially month-by-month

Across GuestCentric’s user base, mobile devices like smartphones and iPads represent already 3% to 8% of visitors, and traffic is growing exponentially every month.The US is more advanced than the rest of the World.

In our customer base, mobile visits in US hotels are close to 2:1 more important than in the rest of the World.

Clearly the adoption of smartphones and flat rate data plans has been helping. The rest of the World still has to struggle with roaming charges.

3. 3% of mobile visitors engage the hotel

In the last three weeks since we deployed the solution, we can already see that hotel mobile websites generate an immediate return.

A staggering 3% of all mobile visitors engaged with the hotel in some way: many called the hotel or got directions to the hotel via Google Maps. Read more

Published In: http://www.tnooz.com                                                                      By: Pedro Colaco

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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