With all the constant buzz surrounding consumer use of smartphones, many hoteliers are wondering whether to make a serious push into mobile as a component of their online strategy.
We have been quite surprised by the level of interest our own product has generated, for example, so we set out to understand why hotel managers appear to have this great appetite for mobile hotel functionality.
After quite a few interviews and over 300 mobile websites and booking engines deployed, we found these are the top five reasons we see for rapid adoption of mobile hotel websites:
1. 19% of all hotel queries are mobile
Since November 2010 we noticed tremendous growth of mobile traffic. In April mobile hotel website visits represented already close to 5% of total traffic at most of our customers. A blog post from Google on May 11, 2011 named Mobile Insights: 19% of hotel queries come from mobile devices
2. Mobile traffic is growing exponentially month-by-month
Across GuestCentric’s user base, mobile devices like smartphones and iPads represent already 3% to 8% of visitors, and traffic is growing exponentially every month.The US is more advanced than the rest of the World.
In our customer base, mobile visits in US hotels are close to 2:1 more important than in the rest of the World.
Clearly the adoption of smartphones and flat rate data plans has been helping. The rest of the World still has to struggle with roaming charges.
3. 3% of mobile visitors engage the hotel
In the last three weeks since we deployed the solution, we can already see that hotel mobile websites generate an immediate return.
A staggering 3% of all mobile visitors engaged with the hotel in some way: many called the hotel or got directions to the hotel via Google Maps. Read more
Published In: http://www.tnooz.com By: Pedro Colaco