Geo-targeted advertising poised for serious growth in coming years

Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world.

With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow – already travelers are searching constantly on their mobile devices, with searches increasing as tablet and smartphone penetration mirrors WiFi, 4G and LTE growth.

Two recent studies, one of 2,500 mobile ad campaigns by Verve Mobile and another by Marin Software, show how the reliance on smartphones for location-specific searches is set to take the lion’s share of search revenues, as the smartphone supplants a desktop for many meaningful searches.

Search giant Google is projected to see over $20 billion in revenues from mobile advertising in just 3 years – a nearly 10x increase from 2011.

Retail and restaurants are at the forefront of this shift, as they create geo-fenced and geo-aware advertising that targets locals and visitors alike who happen to be nearby their brick-and-mortar location.

However, all industries are starting to get into the game as they look for more relevant and engaging ways to reach consumers. Read more .

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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