Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world.
With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow – already travelers are searching constantly on their mobile devices, with searches increasing as tablet and smartphone penetration mirrors WiFi, 4G and LTE growth.
Two recent studies, one of 2,500 mobile ad campaigns by Verve Mobile and another by Marin Software, show how the reliance on smartphones for location-specific searches is set to take the lion’s share of search revenues, as the smartphone supplants a desktop for many meaningful searches.
Search giant Google is projected to see over $20 billion in revenues from mobile advertising in just 3 years – a nearly 10x increase from 2011.
Retail and restaurants are at the forefront of this shift, as they create geo-fenced and geo-aware advertising that targets locals and visitors alike who happen to be nearby their brick-and-mortar location.
However, all industries are starting to get into the game as they look for more relevant and engaging ways to reach consumers. Read more .