TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook.
When the user review giant launched its Trip Friends service almost three years ago, long before the deluge of social travel sites arrived on the scene, some wondered whether the ability to mine a user’s social graph to get more information would really be a feature members wanted.
But as the message from within the organisation changed from “wisdom of crowds” to “wisdom of friends”, it became clear that Trip Friends was going to become an integral part of TripAdvisor’s strategy.
And now the numbers are starting to look pretty impressive.
The organisation says that just in the last quarter of 2012, more than 40 million visitors came to the site via their Facebook accounts or used the associated app on the social network, allowing them to see whether their “friends” had also visited a hotel or destination. Read more.
Published In: http://www.tnooz.com By: Kevin May