TripAdvisor basks in social graph integration with Facebook, eye-watering numbers revealed

TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook.

When the user review giant launched its Trip Friends service almost three years ago, long before the deluge of social travel sites arrived on the scene, some wondered whether the ability to mine a user’s social graph to get more information would really be a feature members wanted.

But as the message from within the organisation changed from “wisdom of crowds” to “wisdom of friends”, it became clear that Trip Friends was going to become an integral part of TripAdvisor’s strategy.

And now the numbers are starting to look pretty impressive.

The organisation says that just in the last quarter of 2012, more than 40 million visitors came to the site via their Facebook accounts or used the associated app on the social network, allowing them to see whether their “friends” had also visited a hotel or destination. Read more.

Published In:                             By: Kevin May

About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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