Yesterday, Google announced an update to its Flight Search tool that lets users search for regions, like “Hawaii”—not merely airports.
You can now “search for countries, states, islands, and continents from any U.S. or Canadian origin,” says the company.
This flexible search option copies the innovation of the metasearch tool from Kayak called Explore.
Here’s a sample search of fares to Austria:
google flight explorer austria
This prompts us to ask: What is Google up to with its travel products?
It’s a question travel marketers rarely have time to ponder. But sometimes it helps to pause, take a breath, and think about what the “long game” might be.
Last week, James van Thiel, the industry leader for Google’s Netherlands Travel team, talked about integrating search with metasearch and other Google Travel development during a presentation and panel discussion at the Enter 2013 conference.
Read more at http://www.tnooz.com/2013/01/31/news/where-google-travel-is-heading-according-to-one-of-its-employees/#m6XMKcO5As22tO0c.99