Where Google Travel is heading, according to one of its employees

Yesterday, Google announced an update to its Flight Search tool that lets users search for regions, like “Hawaii”—not merely airports.

You can now “search for countries, states, islands, and continents from any U.S. or Canadian origin,” says the company.

This flexible search option copies the innovation of the metasearch tool from Kayak called Explore.

Here’s a sample search of fares to Austria:

google flight explorer austria

This prompts us to ask: What is Google up to with its travel products?

It’s a question travel marketers rarely have time to ponder. But sometimes it helps to pause, take a breath, and think about what the “long game” might be.

Last week, James van Thiel, the industry leader for Google’s Netherlands Travel team, talked about integrating search with metasearch and other Google Travel development during a presentation and panel discussion at the Enter 2013 conference.
Read more at http://www.tnooz.com/2013/01/31/news/where-google-travel-is-heading-according-to-one-of-its-employees/#m6XMKcO5As22tO0c.99

About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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