Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so.
But last week’s Smart Analytics Conference, hosted by EyeForTravel in New York City, was a rare insight under the hood of travel marketing.
Instead of the high level, big picture, often aspirational images we see from travel marketers at the major conferences, we heard from the managers, directors, and VPs of data and analytics about what they are actually doing.
The result was part-pessimistic confirmation and part-pleasant surprise. There are still have and have nots when it comes to data-driven marketing. But the haves continue to move fast and innovatively. The have nots continue to stumble. Read more
Published in: http://www.tnooz.com By: Evan Konwiser