Big Data in travel: Rubber hitting the road, but only for some

Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so.

But last week’s Smart Analytics Conference, hosted by EyeForTravel in New York City, was a rare insight under the hood of travel marketing.

Instead of the high level, big picture, often aspirational images we see from travel marketers at the major conferences, we heard from the managers, directors, and VPs of data and analytics about what they are actually doing.

The result was part-pessimistic confirmation and part-pleasant surprise. There are still have and have nots when it comes to data-driven marketing. But the haves continue to move fast and innovatively. The have nots continue to stumble. Read more 

Published in:               By:  Evan Konwiser


About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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