Not much scope for improving the business traveller experience it seems in 2013 as travel managers focus firmly on reducing cost through various measures.
But it makes you wonder how far the Gen-Y population could push back on travel managers and travel management companies as they represent a large chunk of the business travel population.
As per the graph below, Gen-Y already accounts for 27% of business travellers worldwide, 58% in India, 45% in Brazil and 26% in the UK.
There may be a growing realisation from tech and travel firms that adoption and compliance of tools will go out the window if the tech does not resonate with what Gen-Yers use in the leisure world.
But, according to a Carlson Wagonlit Travel survey, only 43% of travel manager are making traveller experience a priority ranking it 6th overall compared to, say optimising online adoption, which ranks 4th overall with 55% calling it a priority. Read more.
Published on: http://www.tnooz.com By: Linda Fox