Could technology-led Gen-Y throw a spanner in the business travel agenda?

Not much scope for improving the business traveller experience it seems in 2013 as travel managers focus firmly on reducing cost through various measures.

But it makes you wonder how far the Gen-Y population could push back on travel managers and travel management companies as they represent a large chunk of the business travel population.

As per the graph below, Gen-Y already accounts for 27% of business travellers worldwide, 58% in India, 45% in Brazil and 26% in the UK.

There may be a growing realisation from tech and travel firms that adoption and compliance of tools will go out the window if the tech does not resonate with what Gen-Yers use in the leisure world.

But, according to a Carlson Wagonlit Travel survey, only 43% of travel manager are making traveller experience a priority ranking it 6th overall compared to, say optimising online adoption, which ranks 4th overall with 55% calling it a priority. Read more.

Published on:               By: Linda Fox

About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
This entry was posted in Hospitality and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s