Proactively managing online reputation works for hotels – so here is how you do it

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care.

While managing reviews is a great start to online reputation management, there are a growing number of hotels who are getting proactive in their efforts and seeing significant benefits.

So at the end of 2012, we dug around some of our hotel customers to find great examples of how they have dramatically increased their metrics and scores related to online reputation management to prove how a proactive stance toward reputation can pay off.

What is proactive online reputation management?

Proactive reputation management can take many forms depending on a hotel’s operational structure, size, and objectives. Review solicitation is a great way to encourage guest feedback and has the added benefit of driving higher popularity rankings. Read more

Published In: By: Michelle Wohl, vice president of marketing at Revinate.

About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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