Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care.
While managing reviews is a great start to online reputation management, there are a growing number of hotels who are getting proactive in their efforts and seeing significant benefits.
So at the end of 2012, we dug around some of our hotel customers to find great examples of how they have dramatically increased their metrics and scores related to online reputation management to prove how a proactive stance toward reputation can pay off.
What is proactive online reputation management?
Proactive reputation management can take many forms depending on a hotel’s operational structure, size, and objectives. Review solicitation is a great way to encourage guest feedback and has the added benefit of driving higher popularity rankings. Read more
Published In: http://www.tnooz.com By: Michelle Wohl, vice president of marketing at Revinate.