Imagine for a second that someone is trying to make a hotel reservation for the same evening, but has already left the house so all they can use are mobile devices.
Will your hotel’s website be able to let that person make a reservation from their smartphone? What if it was a tablet instead?
Fewer tourists are using their computers to access travel information, and, according to the IDC (International Data Corporation), by 2015 more users will access the internet through their mobile devices than anything else.
This means that hoteliers have important questions to ask themselves regarding how they should conduct their digital marketing strategy.
- Should you have an application for your hotel, or an optimized version of the website?
- Should you have a regular version and a mobile version or three versions (regular, smartphones and tablets)?
Optimized website or app?
Not only are potential customers using their mobile devices to access the Internet, but to plan their trips as well. Google’s recent study, The 2012 Traveler, says that since 2009 the number of leisure travelers using their mobile devices for travel information has increased by over 450%.
A great deal of these users ends up making their bookings via mobile device. 40% of leisure travelers book using mobile browsers, while only 12% book using apps. 36% of business travelers book using mobile browsers while only 17% book using apps.
This signifies a greater importance of optimizing your website for mobile devices, than the creation of apps.
The greater importance for mobile optimized websites is good for hotels. Optimized websites are time and cost-effective.
Furthermore, the optimized website is instantly available to the user no matter what device they might be using, is much easier for users to find as its pages can be displayed in search results, and is easier to share across platforms. Read more
PublishedIn: http://www.tnooz.com By: Pedro Colaco, president and CEO of GuestCentric.