Hotels have always strived to connect their guests: from ice cream socials to bicycle tours to Manager Happy Hours, these events are aimed squarely at providing a social sphere for visiting guests.
Hotels such as the W and the Ace have also perfected the concept of hotel as hip gathering spot with lobby scenes often eclipsing the hotel itself.
A new startup called LobbyFriend is aiming to make this sort of spontaneous social atmosphere de facto for hotels around the world. Dubbed a “temporary social network,” the app creates social networks around particular interests – in this particular case, the focus is on creating a temporary meeting point for hotel guests. (Read More)