The Future of the Hotel Industry and Social Media


Unlike many modern industries, most of what a hotel does needs to happen offline. It’s hard to deliver room service or make beds with a click. But hotels are experimenting with plenty of other ways to improve service and connect with customers using social media. Many of their ideas have serious potential.

“I suspect we are in the same position that we were with online marketing 20 years ago,” says Bill Carroll, a senior lecturer at the School of Hotel Administration at Cornell. “The only difference is that it won’t take 20 years, it will take 5 to 10 years until we really see the impact of interactive communication among consumers.”

Here are six ways that social media could make that impact on the hotel industry… (Read More)

By – Sarah Kessler     Published On – www.mashable.com

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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