Unlike many modern industries, most of what a hotel does needs to happen offline. It’s hard to deliver room service or make beds with a click. But hotels are experimenting with plenty of other ways to improve service and connect with customers using social media. Many of their ideas have serious potential.
“I suspect we are in the same position that we were with online marketing 20 years ago,” says Bill Carroll, a senior lecturer at the School of Hotel Administration at Cornell. “The only difference is that it won’t take 20 years, it will take 5 to 10 years until we really see the impact of interactive communication among consumers.”
Here are six ways that social media could make that impact on the hotel industry… (Read More)
By – Sarah Kessler Published On – www.mashable.com