Travel apps are too focused on location and not focused enough on time

It’s a timely issue. Americans alone take 1.1 billion trips a day, yet in one out of four of these trips on average, someone runs late. The result is an estimated $90 billion annual loss for corporate America. So a real question travel apps ought to be tackling isn’t where you’re going – it’s when you’ll arrive.

Yet time-based apps are a missed opportunity for the market.

Since 2008, the market for location-based apps has exploded since 2008 when Apple introduced “assisted GPS” on the iPhone 3G, and third-party developers began creating applications for iOS (the AppStore).

To date, travelers worldwide have 6,400 location-based apps to choose from in the App Store alone, according to Skyhook Wireless.

Location-based apps like Yelp, Google Maps and Loopt can help travelers find the best restaurant in any neighborhood, obtain directions, and show where their friends hang out.

However, we need apps that allow hotel managers to know their customers’ arrival times, or help airlines know which passengers are stuck in security lines.

This is a guest article by Bill Lee, founder of Twist (Read More)

This article was publised on –


About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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