Hotels Leave Money on the Table by not Optimizing Their Websites for Tablet

iPad and other tablets starting to challenge old web shopping behavior, gives a look into how tablets are fundamentally changing the way consumers are browsing and shopping online.
So the question is, why are retailers failing to meet the expectations of this new class of online shoppers?

“Tablet users want to interact, inspect, even ‘play’ with products through their device, and retailers that deliver an immersive, fun experience are the most likely to see their tcommerce (tablet-commerce) sales increase,” says author Cathy Boyle.

When shopping online, tablet users, like all consumers, want to be immersed in the story of the hotel they are looking that. They need to see what the experience will be like before they decide to book, and this experience cannot be conveyed on a website that is not properly optimized for the shopper’s device.

If you’re still skeptical that optimizing for tablet will be worth it, these stats will show that consumers are turning to tablets to research and book hotels:

-> Travelocity says 55% of all its mobile bookings are now coming via tablet devices
-> Trip Advisor’s tablet page views increased 250%, 66% of mobile revenue comes from tablet devices
-> Wave Collapse  survey found  22% of respondents said a hotel reservation was the last purchase they made on their tablet (Read More)





About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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