iPad and other tablets starting to challenge old web shopping behavior, gives a look into how tablets are fundamentally changing the way consumers are browsing and shopping online.
So the question is, why are retailers failing to meet the expectations of this new class of online shoppers?
“Tablet users want to interact, inspect, even ‘play’ with products through their device, and retailers that deliver an immersive, fun experience are the most likely to see their tcommerce (tablet-commerce) sales increase,” says author Cathy Boyle.
When shopping online, tablet users, like all consumers, want to be immersed in the story of the hotel they are looking that. They need to see what the experience will be like before they decide to book, and this experience cannot be conveyed on a website that is not properly optimized for the shopper’s device.
If you’re still skeptical that optimizing for tablet will be worth it, these stats will show that consumers are turning to tablets to research and book hotels:
-> Travelocity says 55% of all its mobile bookings are now coming via tablet devices
-> Trip Advisor’s tablet page views increased 250%, 66% of mobile revenue comes from tablet devices
-> Wave Collapse survey found 22% of respondents said a hotel reservation was the last purchase they made on their tablet (Read More)