Every industry is benefiting from the cloud. In an economic scenario where growth is slow and a hotel should keep investments low, the cloud is just the technology a hotel can adopt. Cloud based property management solutions and applications like CRM are becoming extremely common. These cloud based applications allow a hotel to cut back on investment in IT infrastructure, maintenance costs, licensing costs and manpower costs, and still enjoy cutting edge technology and applications that can automate their processes.
For those of you who may still be vague about cloud based solutions for your hotel. The term cloud is used as a metaphor for the Internet and is an abstraction of the complex infrastructure it conceals. The cloud is a style of computing which is dynamically scalable, and offers virtualized resources as a service over the Internet. Users do not need to have knowledge of, expertise in, or control over the technology infrastructure “in the cloud”.
- Customer relationship management (CRM) and email marketing
- Concierge desk
- Sales, groups and events
- Loyalty and rewards
- Customer portal
- Hotel booking management
Benefits of using Cloud Based solution
Many hotels across the globe are adopting cloud based solutions to get rid of the cumbersome hotel management system which requires a lot of hardware and manpower to support operation. Some of the advantage of using cloud based technology is:
- Delivers faster time to value
- Requires minimal up-front capital expense
- Minimizes operational costs
- Saves on human resource
Are cloud solutions safe and secure?
This is a legitimate concern as critical data is stored on the cloud and a security breach can mean the loss of critical data like credit card details etc. Today most service providers are extremely conscious about security issues and usually have two- three layers of security, including firewalls, intrusion detection systems, and SSL encryption that are constantly tested to locate weaknesses and potential breaches.