Is your ever growing advertising budget not bringing in the planned return on investment? Is your hotel still heavily relying on traditional advertising? Are you leveraging the tremendous advantages of social media marketing? If not you could well be missing out on a huge opportunity for no cost, low cost advertising.
Social media has been making a growing presence in the hospitality industry, and the various platforms, be it email marketing, social networking sites, video and picture sharing sites or document sharing sites, offer huge options to develop and creatively present content of your hotel premises and facilities.
The presence of social media for the hospitality industry in only growing, more so as these platforms offer a fantastic, non marketing, non threatening environment to meet up and get to know potential customers.
Wondering how to get started on social media, here is information on a few and how you can benefit from them:
Talk to your customers; send your thoughts directly to their in-box with e-mail marketing
No more wasting money on direct mailers, flyers or postcards. Email marketing is one of the most happening tools in today’s fast moving world where one can communicate any message, offer, service and promotion to their customers fast and quick. It’s important to keep your customers up dated on what’s new in your bouquet of offerings and email promotions and offers to generate immediate actions, sales, enquiries, registrations, etc. Those using email marketing have found that they get an ROI of up to 12% and this is an excellent return.
Interacting with potential customers through social media sites
Social media is a great way to interact with your potential guests and even connect with old ones. Social media encourages contributions and feedback from others and this way to get to talk about your services, while listening to inputs from your guests.
Talk to your guests on Facebook
Facebook is a social networking site which has over 900 million active users, and is considered one of the best advertising platforms by far. Facebook advertising is available to even the smallest businesses with the most limited budgets. All you have to do is to create your hotel facebook page and get your customers to like it. Don’t forget to promote events that you organize and talk to your fans. Attracting new customers can be fun and easily done by conducting contests related to your hotel. Don’t forget to make a big announcement on the winner and accompany it with a picture if possible.
Facebook also allows you to analyze your fan following and create targeted messaging based on a host of different criteria. Based on age for example you can organize events and attract guests. If you notice that your hotel guests are mostly between 25 to 50-year-old women or 55 to 65-year-old men, you can organize a jazz evening or book reading.
Tweet with hundreds of guests on Twitter
Twitter is making waves and gaining huge popularity, and an increasing number of companies are setting up a profile and using this space to talk about their offers and promotions. When tweeting, don’t forget to hash tag your tweets so that they show up in search and also send direct messages to your followers. Talk to followers, share pictures built a rapport, all in 140 characters.
Attract corporate clients through a professional networking site like LinkedIn
LinkedIn is where your hotel can locate high spending business travelers or corporate clients who bulk book your rooms. Don’t forget to launch attractive discounts and throw in amenities like free internet, which is needed by corporate clients. These guests not only need high quality services, but amenities like WiFi that lets them work from their room. You can also use LinkedIn to organize targeted ad campaigns.
Show some moves and let your hotel groove through YouTube videos
YouTube is another fun and exciting platform that can be used to advertise your hotel. Nothing works better than attractive images and visuals, and statistics show that YouTube has more than a billion hits per day. Advertising on YouTube can help viewers turn into fans and fans into loyal customers. Uploading videos about your hotel and promoting offers, services through videos can be both fun, and an inexpensive tool to reach your targeted audience.
Many of these social media platforms can be interfaced with your hotels property management system, letting you monitor activity and respond to your guest comments and feedback quickly. The skill however is to keep costs low and get some your current employees to help and manage specific platforms, this way, you avoid making an investment in an additional employee.