Hospitality properties across India are going the technology way. From small budget hotels and lodges, to resorts, restaurants, spas and lounges, all are discovering the tremendous value of technology to connect with guests, attract them to their property and continue their relationship of branding and positive guest experience.
More recently, technology in hospitality properties has moved from behind-the-counter computer and point of sale (POS) terminals, to customer facing devices like iPads, infotainment solutions, video-on-demand, movies-on-demand, etc. This has prompted numerous hotels to develop applications on tablets so that guests can use technology to order room service, book tour packages, utilize their loyalty points to get upgrades and more. These guest facing applications not only keep hotel guests engaged and informed about the hotels many services, but open up newer revenue channels as well. Additionally, these applications provide hotels much needed business intelligence and invaluable insights into guest behavior too.
Besides the obvious use of technology, there is also much of it used behind the scene. For example, with widespread adoption of mobile phones and smart devices amongst guests, hotels now also need to provide high speed internet and WiFi connectivity.
Investment in Hardware can Open Up New Revenue Streams
Propping up the growing list of customer facing devices and interesting guest services, is strong hardware that seamlessly connects with each other and integrates with software. This hardware could range from fancy iPads and tablet PCs to sturdy POS terminals, ubiquitous media jacks, wireless routers, PDAs, IP phones, desktops, servers, network LAN switches and more.
Many of these products like media jacks, wireless routers, PDAs, reduce a hotel”s investment in cables and wires, to offer improved and efficient guest services. A tablet PC on the other hand can do away with multiple remotes for devices in the room and create personal hotspots for guests to access the internet and thus a range of other services.
The installation of simple, inexpensive devices like digital signage can not only keep your guests better informed, but open up new revenue streams as well. For example, digital signage can be used to inform guests about packages offered by the hotel, besides those promoted by the chain too. The signage can also display generic content like flight timings, weather, and places in around the hotel to visit. Additionally, it could advertise third party products through which the hotel could gain additional revenue. Thus digital signage when attractively placed and innovatively used becomes a clever marketing and revenue generating tool.
Total Technology Solutions Allow for Innovative Use of Hardware
As operations get more complex and hospitality properties try to automate an increasing number of functions, managing software and hardware requirements can be time consuming. This also takes hoteliers away from their core expertise and thrusts them into a domain in which they have limited knowledge. To resolve this issue and make technology adoption a smooth process, IDS NEXT offers a range of Total Technology Solutions.
Total Technology Solutions offer hotels 360 degree support for all hardware and software needs. It also offers trained professionals who spend time to understand a hotels technology requirements and designs solutions based on your current needs, growth plan and of course, budget. Besides helping hospitality properties procure the entire array of technology, Total Technology Solutions also offers a cloud based CRM tool, virtualization solution and energy management solutions.
For hotels having a hard time selecting their hardware, Total Technology Solutions provide hardware consulting. This is especially beneficial to new hospitality properties that may be desirous to better understand their hardware needs. In addition certified professionals Total Technology Solutions provide technology audits for hotel properties trying to better leverage their IT infrastructure investments.
Guest Author: Solomon James, Vice President, IDS Networks Group
Experienced in the field of Technology and Communication, James has over a decade of experience in solution architecting and IT strategy. This MBA in Marketing has extensive experience in Hospitality, Healthcare and Public safety projects, before he joined IDS NEXT. James’ industry acumen is his forte in his role as Vice President of the IDS Networks Group.