Technology for Better Business Intelligence


Technology has become an integral part of the hospitality industry. Today technology empowers hotels of all sizes with information, which is an essential part of business intelligence. As hospitality businesses become more and more competitive, hoteliers are looking for tools which provide effective business intelligence to optimize operations.

Compared to the past where it was considered a cumbersome and costly process of compiling data and maintaining reports, technology has made business intelligence easy to secure, and makes decision making in operations, sales and marketing qualitatively better.

Why Does a Hospitality Property Need Business Intelligence?

 A hospitality property be it a budget lodge or restaurant, or a chain hotel, serviced apartment, resort or starred hotel, can benefit from business intelligence as it lets them access

  • Industry benchmarks centered around profitability, not just revenue

  • Market-aware price optimization tied to distribution strategy

  • Behavioral economics embedded into pricing and marketing decisions

  • Forecast to manage availability and product management

If your hotel is looking out for a good technology software that is robust, user friendly, flexible and provides a host of BI tool, turn to IDS NEXT. Headquartered in Bangalore, the company is 25 years old, has over 3000 installations across 40 countries and most importantly, has offered hospitality technology solutions for properties of every size.

The company offers holistic technology solutions for hotels that seek answers to the why, where, what and how of sales, marketing and revenue management and facilitates decision making.

Business intelligence is an important part of the hospitality business and choosing the tool enables hoteliers to successfully maintain profit margins. A good BI tool enables a hotel to slice and dice customer information. By analyzing buying behavior and preferences, hotels can identify most profitable customers and design marketing and service programs more effectively.

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About hospitalitytechnology

Technology is making greater and greater inroads into our lives. Right from when we wake up in the morning to when we head to sleep – we cannot imagine a life without the gadgets and gizmos that make life easy and interesting. When we travel and stay in hotels, our expectations are no different. We expect all the technological amenities we easily access at home if not more. The hospitality industry in increasingly accessing technology to wow guests, optimize their use of manpower, control hotel functions in an integrated manner and on the whole reduce costs while increasing efficiency. This blog is meant to track these technological changes happening in the hospitality sector. The growing move towards sophisticated hotel ERP, the growing use of cloud computing, the rapidly changing customer facing devices – smart phones and iPads, the increasing security concerns and more. Expect to find interesting articles, whitepapers, thoughts, and observations. Feel free to comment and even mail us content that you don’t mind posted here. Happy reading!
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