A website is a ubiquitous piece of real estate that every hotel owns; however for long it has been considered just a static piece of content to mark your presence on the web. We have moved a long way since then, today a website is an excellent cost effective way to showcase your hotel property, talk about your various facilities, launch promotions and offers to attract and interact with potential guests and yes, actually generate room bookings!
With extensive digitalization and growing internet presence in most countries of the world, travelers prefer to plan their holiday and book rooms well before they set out, and your website can be leveraged to capture some of this ready traffic.
In an effort to drive traffic to ones website, numerous hotels leverage free marketing channels like social media, – Facebook, Twitter and video sites. Having a website that can also offer exposure to your online booking engine is another way to extract value from your website.
What can a good website do?
A good website can engage guests, sell rooms, create satisfied guests and more. It can also offer
- Easy and trustworthy access to customer with real time availability of your hotel rooms
- Freedom to pick and choose rooms
- A whole new revenue channel
- Attractive packages or promotions
Tips to Hold Traffic on Your Website
A good website brings down your marketing costs remarkably and should thus be utilized to the maximum. One of the ways to retain guests on your website and push them towards booking is to have well written content with attractive images. Boldly positioning the uniqueness of your property, making text simple and readable, and making your text personal and appealing, builds in your guests mind a visual promise of a great holiday.
Things to remember when designing a user friendly website for your hotel
- Easy navigation
- Strategic use of visual elements
- Good information about your hotel property
- Clearly highlight navigation tabs especially booking tab
- Easy booking procedures
Visuals have become important, and their strategic use can increase traffic on the website and your chance of converting a visitor into a guest. Visuals also make your website engaging and attractive.
One of the ways to constantly attract traffic to your website is to ensure it has fresh, crisp new content all the time. This can be done by announcing and promoting offers and packages. While promoting offers, it is important to emphasizing on room / rate descriptions as this is the main attraction to a guest. Adding dynamic content on your website also increases its credibility to both visitors and search engines like Google and helps you get higher ratings. Smart hoteliers also optimize their pages to their target customers with high precision.
The easier and more intuitive one makes their content and the booking process on the website, the more you will be able to attract guests and drive up business in your hotel.
Most hotels today have a property management software (PMS) or hospitality ERP that helps them coordinate the property activity. An application like iBooking which is part of IDS NEXT Hospitality ERP is a great online booking engine that your website can be configured to. With iBooking, your hotel can now offer real time info on room available, costs at the property and facilitate rapid bookings.
If you are not using an online booking engine yet, you could well be ignoring a great revenue generating channel and an opportunity to bring down your marketing costs.
Learn more about IDS NEXT’s iBooking