A front desk at a hospitality property is the place where a guest comes face to face with hotel staff for the first time. Like most hotels you may have a fancy lobby, warm staff that greets your guests with a smile and then they begin the check-in formalities. More often than not your guest has made a tiring journey and would like to be shown his / her room as soon as possible, a good front office management solution automates the check-in process and reduces it to a few quickly questions before the guest can head to their room.
As automation makes its way into many parts of a hotel, many choose to adopt technology at their front desk too by simply handing guests an iPad and getting them to fill in details. However, front office management is more than just the reservation process and when a software is adopted it effectively needs to automate all front office functions, except of course, your receptions warm greetings.
Automation in Front Office Management
Front desk personnel engage in host of activities as part of front office management, this includes customer management and financial transactions. They perform functions like sale of rooms, guest registration, room assignment, handling of guest requests, maintenance of guests account, cashiering along with handling mail and providing information. In addition, financial aspects such as cash payments, handling guest folios, verifying cheques, handling foreign currency, credit cards and more.
Technology solutions for the front office have been structured to handle these multiple tasks and sync the data that is collected with a hospitality property’s ERP. As customer management is a key function for the front desk, solutions are configured to handle CRM functions as well.
Integration with Hospitality ERP
To leverage a front office management solution to the maximum, it must be integrated with a Hospitality ERP so that data entered in the front office application can be accessible at the back office too. As a user friendly tool, front office management solutions allow users to view graphical representation of data and thus access business intelligence.
Tools such as guest history in the front office management solution allows hotels to offer a personalized experience to guests. The guest history module provides insights into food preferences of the guest, frequency of stay, loyalty membership, room requirements and other preferences.
Hotel lobbies as social hubs, tablets and more
As front office management gets more sophisticated and guests demand service be delivered with speed, iPads are making their way into hotels not only as a way to get guest details but engage with them too. These iPad interfaces also expose guests to a host of applications designed by hotels, which enable them to communicate with the hotel and access its service.
Is your hotel looking to adopt a front office management tool
Front office management is getting increasingly sophisticated as guests get more demanding. Your solution needs to meet not only your hotels current requirement, but must be flexible enough to scale up to your growing requirements in the future too. It must be robust as an application, user friendly so that your staff does not waste guest time filling in details and must be able to integrate with your back office too. The best choice of a front office management solution of course is if it comes with back office too. This takes away the issue of integration and fixing of bugs. A single hospitality ERP for your hospitality property means data is stored in a single database. The application is integrated across the hotel and offers extensive business intelligence to your management.
About IDS NEXT
IDS Softwares Pvt. Ltd. “IDS NEXT”, is a global leader in providing ERP and total technology solutions for the Hospitality and Leisure industries. With a track record that spans over 25 years, we have earned the trust of over 3000 customers globally with a strong presence in 40 countries across South Asia, Middle East, Asia Pacific and Africa. IDS NEXT’s clients include a host of prominent hotel chains including Sarovar Hotels & Resorts, ITC Fortune Group, Royal Orchid Hotels, Pride Hotels, Ramada Hotels and others.
IDS NEXT’s portfolio of capabilities include Strategic Consulting, Business Outcome Services, Custom Design and Development, Total Technology Solutions and a range of next generation software products that addresses the hospitality industry, such as independent hotels, chain hotels, business hotels, resorts, clubs, service apartments, limited service, spas, cruise liners and restaurants.
For further information please visit http://idsnext.com/