Google’s recent venture into the hospitality segment with its Hotel Finder tool shows growing receptiveness to technology as travellers plan their itinerary and book hotels long before they arrive at their destination. With its Hotel Finder tool, Google has added competition to existing tools like that of Bing and given a whole new spin to services offered by current holiday booking sites, Makemytrip, Yatra, Cleartrip, and others.
For a quick introduction to Google Hotel Finder, it is a new experimental tool that makes it easier to find, compare and book hotel rooms based on price, location and user ratings. Using Hotel Finder one can specify ideal location, filter by preferences, sort results and if one finds a great hotel, all they need to do is click the ‘Book’ button to make a reservation.
With the launch of Google Hotel Finder it is now almost certain that no hotel, restaurant, resort, spa or other hospitality and leisure industry property, in India or elsewhere, can afford to ignore the internet or shy away from it.
Is Your Hotel Ready for Google Hotel Finder?
The tourism industry in India is poised to grow at an annual growth rate of 9.4% and promises to develop into a US$275.5 billion business by 2018. With India an obvious star attraction for travellers, what do tools like Google Hotel Finder means to the hospitality industry.
International statistics reveal that a third of the world’s travel sales will be conducted online by the end of 2012. According to PhoCusWright’s Global Online Travel Overview Second Edition report, online leisure and unmanaged business travel bookings will grow twice as fast as the total market, to surpass US$ 313 billion by 2012.
In response to impressive statistics like these, a growing number of hotels in the country are realizing that they can no longer wait for guests to come to them, but need to get closer to guests. These hotels are turning to Global Distribution Systems and Internet Distribution System solutions that give them visibility online. However, a vast majority of hotel rooms are still sitting within the registers of tiny hotels.
Partnering with the Right Technology Partner
Can hotels across segments afford to ignore the signs any longer? Launched as a pilot in the US, it is only a matter of time before Google’s Hotel Finder goes global. Then, a guest will be planning the location of his stay, looking at pictures of his room, sifting through the menu, scouting for guest reviews and booking his stay with the aid of a credit card.
In such a scenario what a hotel needs, irrespective of its size and market segment, is high quality Hotel ERP solution and experienced technology partner. A Hotel ERP not only automates its internal processes, it also introduces efficiency, helps better manages costs, and integrates with a GDS, IDS and the hotels own web booking engine. A good property management system also enables the hotel to capitalize on Smartphone technology so that it can interact with guests at multiple touch points.
The right ERP solution allows hotels to leverage social media, increase their online presence and interact with potential guests in an informal manner. It also helps smaller properties to advertise and increase their online presence in a cost effective manner.
The answer seems clear, the leisure industry, irrespective of the size of the property, needs to adopt an automated solution that helps them integrate both their off-line and on-line presence to capitalize on tools like Google Hotel Finder and the shift towards the initial touch point being the internet.
About IDS NEXT
IDS Softwares Pvt. Ltd. “IDS NEXT”, is a global leader in providing ERP and total technology solutions for the Hospitality and Leisure industries. With a track record that spans over 24 years, we have earned the trust of over 3000 customers globally with a strong presence in 40 countries across South Asia, Middle East, Asia Pacific and Africa. IDS NEXT’s clients include a host of prominent hotel chains including Sarovar Hotels & Resorts, ITC Fortune Group, Royal Orchid Hotels, Pride Hotels, Ramada Hotels and others.
IDS NEXT’s portfolio of capabilities include Strategic Consulting, Business Outcome Services, Custom Design and Development, Total Technology Solutions and a range of next generation software products that addresses the hospitality industry, such as independent hotels, chain hotels, business hotels, resorts, clubs, service apartments, limited service, spas, cruise liners and restaurants.
For further information please visit http://idsnext.com/