Tag Archives: Social Media

Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media

Posted on April 26, 2013 by

For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate … Continue reading →

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TripAdvisor basks in social graph integration with Facebook, eye-watering numbers revealed

Posted on February 15, 2013 by

TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook. When the user review giant launched its Trip Friends service almost three years … Continue reading →

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Jump Start Your Group Business for 2013

Posted on December 28, 2012 by

As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn’t work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation coupled … Continue reading →

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Online reputation directly affects revenue per room in hotels – so what to do about it?

Posted on December 19, 2012 by

Want to get some hard numbers as to how influential a hotel’s reputation can be to the bottom line? Well, here you go. A one-point increase in a hotel’s 100-point Global Review IndexTM (GRI), for example, leads up to a … Continue reading →

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Socializing hotels becomes call-to-arms for LobbyFriend

Posted on November 23, 2012 by

Hotels have always strived to connect their guests: from ice cream socials to bicycle tours to Manager Happy Hours, these events are aimed squarely at providing a social sphere for visiting guests. Hotels such as the W and the Ace … Continue reading →

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The Future of the Hotel Industry and Social Media

Posted on November 12, 2012 by

Unlike many modern industries, most of what a hotel does needs to happen offline. It’s hard to deliver room service or make beds with a click. But hotels are experimenting with plenty of other ways to improve service and connect … Continue reading →

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Guest Engagement Can Help Improve Revenue at Your Hotel

Posted on October 22, 2012 by

Guest engagement is a long unsolved puzzle for many hoteliers, and like shifting sand, the options to engage potential guests and stay connected with old ones keeps changing. No hotel can afford to rely only on conventional advertising and so, … Continue reading →

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Pinterest – The Newest Social Media Platform to Market Your Hotel

Posted on June 19, 2012 by

Constantly changing, the social media landscape has something new to offer for marketing. Recently, we have witnessed a flood of social media platforms, which has changed the way hotels, restaurants, clubs, lounge bars and other hospitality properties market themselves. With … Continue reading →

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Discover the Benefits of ‘No Cost – Low Cost’ Advertising for Your Hotel

Posted on June 15, 2012 by

Is your ever growing advertising budget not bringing in the planned return on investment?  Is your hotel still heavily relying on traditional advertising? Are you leveraging the tremendous advantages of social media marketing? If not you could well be missing … Continue reading →

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What is Location Based Social Media?

Posted on April 19, 2012 by

When social media first made its appearance in early 2000, no one thought it would become such an irreplaceable part of our life. Yet, social media has kept up with the times, evolving, improving and refining, to trigger a communication … Continue reading →

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