Tag Archives: Marketing

Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media

Posted on April 26, 2013 by

For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate … Continue reading →

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How Useful Are Reports Generated by Your Hotels Property Management System?

Posted on April 4, 2013 by

Each department of a hotel enters information into the hotels property management system, be it financial data, or guest related information, records of hotel staff or vendor related information. The main purpose of storing this data is for hastening retrieval, … Continue reading →

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Executing successful hotel conversions

Posted on April 1, 2013 by

At a time when quality opportunities for new builds are somewhat scarce, the comparatively cost-effective and transformative impact of a quality conversion is an appealing alternative—particularly for owners and operators whose properties are under performing. Typically, the cost to do … Continue reading →

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The Global Hotel Industry: Big, Beautiful and Branded? Part Two

Posted on March 20, 2013 by

Part one of this article presented initial findings regarding how hotel group supply has developed over the last two decades, this second part concentrates on the extent of market penetration the hotel groups have achieved globally. Global Market Penetration We analyzed … Continue reading →

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A social signal for 2013: is Google+ where it’s at? |

Posted on March 15, 2013 by

Most travel brands use Facebook and Twitter but growing numbers are using Google+ to engage with users in a compelling way. Could this be down to the growing recognition that the boundaries between social and search are becoming increasingly seamless? … Continue reading →

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Big Data in travel: Rubber hitting the road, but only for some

Posted on January 30, 2013 by

Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so. But last week’s Smart Analytics Conference, hosted by … Continue reading →

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Proactively managing online reputation works for hotels – so here is how you do it

Posted on January 22, 2013 by

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care. While managing reviews is a great start to online reputation … Continue reading →

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Jump Start Your Group Business for 2013

Posted on December 28, 2012 by

As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn’t work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation coupled … Continue reading →

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Discover the Benefits of ‘No Cost – Low Cost’ Advertising for Your Hotel

Posted on June 15, 2012 by

Is your ever growing advertising budget not bringing in the planned return on investment?  Is your hotel still heavily relying on traditional advertising? Are you leveraging the tremendous advantages of social media marketing? If not you could well be missing … Continue reading →

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What is Location Based Social Media?

Posted on April 19, 2012 by

When social media first made its appearance in early 2000, no one thought it would become such an irreplaceable part of our life. Yet, social media has kept up with the times, evolving, improving and refining, to trigger a communication … Continue reading →

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