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Tag Archives: Business
Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media
For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid search, where online travel agencies, big brands and now Google Hotel Finder dominate … Continue reading
Posted in Hospitality, Hospitality Technology, Spas, Travel
Tagged advertising, Business, Marketing, online travel agencies, Social Media
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Executing successful hotel conversions
At a time when quality opportunities for new builds are somewhat scarce, the comparatively cost-effective and transformative impact of a quality conversion is an appealing alternative—particularly for owners and operators whose properties are under performing. Typically, the cost to do … Continue reading
Posted in Hospitality, Hospitality Technology, Spas, Travel
Tagged Business, Marketing
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While the global flash deals market wobbles, Asia reveals a different side
The flash deals market is under pressure – share price of market leader Groupon dropped by 70% compared to the value at the time of its IPO. Meanwhile, second largest group deals portal LivingSocial’s valuation has dropped from $4.5 billion to $1.5 billion. But while all these developments … Continue reading
Posted in Hospitality, Hospitality Technology, Travel
Tagged Asia, Baidu, Business, cars, Groupon, hotels, India, Indian Hotels, LivingSocial, room service, search engine, Singapore, south east asia, travel deal market
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TouristPath wants to be the world’s largest tourism database with social travel planning thrown in
Frustrated with the lengthy process of trying to research travel on the internet TouristPath‘s founders decided to attempt organising the sector via a massive travel and tourism information database. The ultimate aim for the two-man team, Radoslaw Pujan and Dawid … Continue reading
Posted in Hospitality, Hospitality Technology
Tagged Business, holidays, Hotel, research travel, Restaurant, startup, technology, tourism, Travellers
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Proactively managing online reputation works for hotels – so here is how you do it
Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care. While managing reviews is a great start to online reputation … Continue reading
Jump Start Your Group Business for 2013
As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn’t work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation coupled … Continue reading
Investment in Hotel Technology Pays Off with Increased Group Revenue
Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business … Continue reading
11 Ways Mobile Technology Could Change Hotel Experience
In such a short amount of time, mobile technology has changed the way that the world does just about everything. There’s no doubt about it; smart mobile devices are dictating how we live our lives. With these mobile devices in … Continue reading
Posted in Hospitality, Hospitality Technology
Tagged Business, Hospitality Technology, Hotel, Hotel Management, Mobile Technology
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Priceline-Kayak deal: Marketing expertise and global footprint at heart of $1.8 billion takeover
Priceline is acquiring Kayak for $1.8 billion in cash and stock. Yes, read it again. While unexpected, interestingly the news does not fundamentally tell us anything about the industry. Unless, that is, aside from Priceline’s willingness to use its strong … Continue reading
Posted in Hospitality, Hospitality Technology
Tagged Business, Expedia, Hospitality, Hotel, Kayak, OTA, priceline, technology
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Smart Energy Management Solutions Can Help Reduce Energy Costs.
Energy costs are constantly increasing, and the hospitality industry in India has been consistently adopting energy management solutions in varying degrees. Interestingly however, most of these solutions have been passive, like a key card solution that helps a hotel save … Continue reading
